![]() It would sell the goods in a store environment that, compared to department stores, was austere and low-budget. Venture would purchase inventory in bulk at reduced prices. May's strategy was relatively straight forward. It patterned its Venture division after other discount retail houses such as Korvette, Kmart, and Wal-Mart. In an effort to profit from the discount store boom and to diversify its holdings, May decided to start its own discount retail division, and created Venture. Although many of the most popular discount chains had originated in the Northeast and West, they had begun expanding into the Midwest by the late 1960s and were threatening to erode the retail market share of May and other traditional retailers. However, by 1970 May felt pressure from the increasingly popular discount retailers. ![]() The upscale department store chain, as well as other department store companies that May operated, including Kaufman's and Woodward & Lothrop, continued to be May's primary focus during the 1970s and 1980s. It was known at the time for its popular Famous Barr department stores. May was a leading upscale department store operator based in St. Venture Stores was started in 1970 by The May Department Stores Company. Despite fiercely competitive markets, Venture has grown rapidly since its parent company spun it off in 1990. Venture was operating 114 stores in nine states in 1995, concentrating in the Texas, Illinois, and Missouri, areas. is a leading regional discount store chain in the midwestern and southwestern United States.
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